Do you carry a gun? Levi’s CEO Chip Bergh doesn’t want you in his stores.
He recently wrote on LinkedIn:
Providing a safe environment to work and shop is a top priority for us at Levi Strauss & Co. That imperative is quickly challenged, however, when a weapon is carried into one of our stores. Recently, we had an incident in one of our stores where a gun inadvertently went off, injuring the customer who was carrying it.
So, while we understand the heartfelt and strongly-held opinions on both sides of the gun debate, it is with the safety and security of our employees and customers in mind that we respectfully ask people not to bring firearms into our stores, offices or facilities, even in states where it’s permitted by law.
Bergh goes on to claim that the presence of a legally-carried firearm leaves people concerned about their safety.
It boils down to this: you shouldn’t have to be concerned about your safety while shopping for clothes or trying on a pair of jeans. Simply put, firearms don’t belong in either of those settings.
What about self-defense? Do Levi’s stores have armed security to protect us if we go about unarmed? The answer, of course, is no. Bergh claims to care about his customer’s safety, yet he insists on imposing a policy that would leave them defenseless victims at the mercy of any madman or terrorist who might walk through his unguarded doors.
Until Bergh changes his policies, he can count on thousands of us who carry refusing to do business with him.
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